Case study

Deliciously Yorkshire

Our relationship with Deliciously Yorkshire began in early 2018 when they were looking for an agency to design and develop a new website for them.

After experiencing first hand the passion that the organisation has for promoting Yorkshire food and drink, we’ve developed a close working relationship with them and in 2020 we became Patron Members. In 2024 we were delighted to design and build their current website, to replace the original website that we created in 2018. On an ongoing basis, we work closely with the management team and board of directors to help them manage and evolve the website, as well as working on their high profile annual Taste Awards.

deliciouslyorkshire.co.uk

– Website Design & Development
– Digital Strategy
– Marketing Strategy
– Hosting
– Google Rankings
– Graphic Design
– Social Media
– Email Marketing

Web

Website Design

The most recent redesign of the Deliciously Yorkshire website was prompted by a rebrand; the existing website was also just over 5 years old and in need of a refreshed look and feel to bring it up to date visually. The key functionality that we had worked with them to introduce in the existing website was brought across and enhanced in the new website, including multiple member listings and a fully interactive map.

Interactive Maps

The members section of the Deliciously Yorkshire site is the most widely used aspect of the website, enabling consumer, businesses, and the media to quickly find Deliciously Yorkshire members in a user friendly way. The original search functionality that was introduced in the existing website (facilitating searches by location, business type, business name, and keywords) has stood the test of time and only required a visual refresh on the new website.

Design

Graphic Design

We have worked with Deliciously Yorkshire on various graphic design projects, including the creation of materials to help promote the biggest event in their calendar: the annual Taste Awards. For this we have created promotional flyers and a sponsorship booklet to work alongside the marketing strategy for the campaign.

Email Template

We were asked to create an email template for DY to use for their monthly member newsletter. They wanted a smart looking refresh to their current design, which would be more in keeping with their branding. They envisioned a menu at the top, linking to their website, and a ‘what’s included’ section with anchor links to the sections within the newsletter. The idea was for the newsletter to reflect the website so people would immediately link the two and be able to go from the newsletter to the website for more information on certain articles.