holler logo


Developing a spiritual and subtle brand

The Alchemy of Light.

The Brief.

Project Branding
Creative Team Sophie Janes
Our Tools Adobe Illustrator

The Alchemy of Light wanted an update to their overall brand, including a new name change after previously trading as Yes To Yoga. Over time the business has grown, core values and teachings have developed; a new logo and branding was required to reflect this. The current brand would be developed into an empowering, calming, and clean brand, suitable for teachings, workshops, the website and marketing materials.

Alchemy of Light Branding
The Alchemy of Light Brand

“Working with Helen is always a pleasure, working with The Alchemy of Light for years we’ve established and refined her brand to suit and benefit her business moving forward in the future…”

Sophie Janes, Graphic Designer, Holler Marketing

What we did.

After an initial discussion, we worked closely with the client to develop their current brand into a refreshing and inspiring logo. We created a mood board of colours that represented the brand and its teachings, such as gold and navy. The font was then changed to a soft, thin san serif. Elements from Egyptians and spiritual symbolism were used and developed to work into the branding.