Keyword research is the cornerstone of any marketing campaign. The aim is to find out what keywords your target audience is using for online searches, and determine how to rank in search engines for those keywords.
Without the correct keywords, it’s difficult to optimise your website for searches. Your content won’t reach the right people and no one will find your website online.
As well as keywords, look at phrases and long-tail keywords that people are likely to use to search for your products or services. These are often easier to incorporate into your marketing and lead to better results. Search habits have changed over time, and people are more likely to use sentences rather than one or two words.
Once you start to understand your target market and how they search, you can optimise the content on your website to reach them more easily.
It takes time and testing and measuring to find out what works, and search engines are constantly evolving, so it needs to be done regularly so you can keep your website updated and relevant to searches.
If you need any help keeping on top of keyword research get in touch, we’re always happy to help.