It is important for the content on your website to be accessible to everyone. Not every one accesses your website in the same way. Some people use web browsers which are tailored for those who may have difficulty seeing or interacting with some common patterns used on the web.
Our websites are built with accessibility in mind. This includes prioritising text, and avoiding certain technologies which can make it harder for some to access, understand or browse your content.
The Web Content Accessibility Guidelines (WCAG) international standard is a great baseline which we work from, or in some cases exceed with our internal web design and development practices. The standard has evolved over the years and we aim to keep on top of the latest developements to make sure what we create is friendly to all users.